Use case · Demo-qualified leads

Your reps stop demoing people
who will never buy.

Floe qualifies every inbound demo as it runs, scoring each prospect against your ICP and routing only the right ones to your team, each with a brief. Low-fit visitors still get a full demo and a self-serve path. Every call your reps take is already qualified.

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The problem

Why do your reps waste demos
on the wrong people?

A demo request says nothing about fit. A student, a competitor, and a perfect-fit buyer all look the same in the calendar. So your reps spend their week demoing prospects who were never going to buy, pipeline fills with low-fit deals, and sales and marketing argue about lead quality instead of closing.

How it qualifies

How does Floe qualify
a prospect mid-demo?

Qualification is not a form before the demo, it happens inside it. As the demo runs, Floe picks up the signals that predict fit — the company and role, the use case they describe, the questions they ask, and where they lean in — and scores it against the ICP you define. The buyer just experiences a good demo.

The brief

What does your AE actually receive?

When a prospect qualifies, the AE gets more than a name. They walk into the call already knowing the deal, and it logs to your CRM automatically.

  • GoalWhat the prospect came to solve
  • Questions askedEvery question the prospect raised
  • What landedFeatures and answers that resonated
  • ObjectionsWhat raised an objection or concern
  • Fit scoreICP score against the criteria you defined
  • Recommended next stepWhat the AE should focus on first
The ones who are not a fit

What happens to the prospects
who do not qualify?

They still get a complete demo, then a self-serve path to keep exploring. You never turn away a buyer who might be a fit next quarter, and you never put one on a rep's calendar before they are. The filter protects your team's time without costing you a future deal.

The outcome

What changes for your team?

Reps spend their hours on deals that can close. Every call on the calendar is pre-qualified and briefed. Marketing hands sales pipeline that sales actually wants, and the lead-quality argument ends.

FAQ

Questions. Ask Floe.

You

What does Floe score a prospect on?

Floe

The ICP signals you define — company, role, and use case — plus behavioral signals from the demo itself, the questions asked and where they engaged.

You

What is in the brief your AE receives?

Floe

The prospect's goal, the questions they asked, what resonated, objections raised, the fit score, and a recommended next step.

You

Do prospects who are not a fit still get a demo?

Floe

Yes. They get a full demo and a self-serve path. They just do not reach a rep's calendar.

You

Does the qualification data reach our CRM?

Floe

Yes. Every demo and brief logs to your CRM automatically.

You

Can we set our own qualification criteria?

Floe

Yes. You define the ICP and the bar Floe scores against.

Get started

Send your reps only the demos worth their time.

Live on your product in 24 hours. Reach out for pricing.

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Fallback: schedule a demo