Floe vs.
Arcade.
Arcade records click-through product walkthroughs that play on a landing page or in a newsletter. Floe is an AI demo agent that runs a live, voice-led demo on your real product, answers questions in real time, and qualifies the prospect against your ICP. A walkthrough is content. An agent is a sales engineer that scales.
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A quick definition.
Arcade is a product walkthrough recorder. It captures a series of clicks across a SaaS product UI and lets you publish a chapter-based, scrub-friendly demo into a landing page, newsletter, or in-app guide. The walkthrough is recorded once and plays the same way for every viewer.
Side by side.
| Dimension | Arcade | Floe |
|---|---|---|
| Format | Recorded product walkthrough | Live agent on your real product |
| Conversation | Captions and chapters | Voice-led, real-time Q&A |
| Discovery | None during the walkthrough | Live discovery on role, goal, problem |
| Personalization | Multiple variants by audience | Built on the prospect's answers |
| Answers a live question | No, not in real time | Grounded in docs and product UI |
| Qualifies the account | Form fill after the walkthrough | ICP scoring during the demo |
| Handoff to AE | Form submission | Structured brief, then calendar |
| Goes live in | Hours per walkthrough | 24 hours, no engineering |
When does Arcade
beat an AI demo agent?
Arcade wins when
- You need lightweight product content for newsletters or social.
- You want a chapter-based walkthrough embedded in a blog post.
- Your audience watches, scrubs, and leaves — no questions needed.
Floe wins when
- Prospects have questions and a recording cannot answer them.
- You want every visitor qualified before the AE sees them.
- International or after-hours pipeline is leaking on scheduling.
- You need a structured brief in your CRM after every demo.
Questions. Ask Floe.
Does Floe replace Arcade?
It can. Arcade is great for product education content (newsletters, in-app guides, social). Floe replaces the demo gate with a live demo that converts the prospect on the call.
Can we keep Arcade walkthroughs and add Floe?
Yes. Use Arcade for product marketing and changelog content, and Floe for the live sales demo. Different jobs, different surfaces.
Arcade walkthroughs are fast to build. Why bother with Floe?
Speed of build is not the same as speed of conversion. An Arcade walkthrough plays once. A Floe demo runs on every visitor, every hour, with discovery and qualification built in.
What about hallucination?
Floe answers from your documentation and your live product UI, not from a guess. When it does not know, it says so and routes the question to a human with full context attached.
How fast can Floe go live?
Under 24 hours. No tour-building, no engineering.
Have a different question? Talk to Floe directly →
See what a live demo
does differently.
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