Comparison · Live vs captured

Interactive demo or AI demo agent?
Live versus captured.

An interactive demo is a captured, click-through copy of your product. An AI demo agent runs your real, live product in a voice conversation, answering questions and qualifying the buyer as it goes. The difference is whether the prospect explores a snapshot or gets a live demo.

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The two categories

Interactive demo, or AI demo agent?

Interactive demo

A captured snapshot.

A captured version of your product — HTML clone or screen recording — that a prospect clicks through on their own, built with interactive demo tools.

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AI demo agent

A live conversation.

An AI that runs your real, live product in a voice conversation, tailors the walkthrough, answers questions, and qualifies the buyer.

Definition →
The difference

What actually separates them?

An interactive demo is a snapshot. The tool captures your product’s HTML or records the screen, and the prospect explores that copy. It is why these tools offer a recapture step to refresh the demo when your UI changes. An AI demo agent drives the actual product, so it never drifts and the prospect sees exactly what they would buy, with answers grounded in the real thing.

But don’t they have AI?

Don’t interactive demos
already have AI?

Yes, and it is a real step forward. The newer interactive demo tools let a prospect chat while they explore. The distinction is where the AI runs.

Their agent chats over a captured demo and a knowledge base. An AI demo agent like Floe drives the live product itself and answers from it.

One narrates a recording, the other runs the software.

Side by side

Interactive demo versus AI demo agent.

 Interactive demoAI demo agent
What the prospect exploresa captured copyyour real, live product
Answering questionschat over a knowledge base and the capturegrounded on the live product
Staying currentrecapture when the UI changesalways live, no recapture
Qualifyinganalytics, and some chatin-conversation ICP scoring and a brief
Best forwebsite embeds, self-serve, PLGlive high-intent demos, sales-led
When to use each

Which one do you need?

Use an interactive demo for website embeds, self-serve PLG exploration, and leave-behinds after a call — where many short captured tours are the job.

Use an AI demo agent for live, high-intent visitors who have questions and whom you want to qualify.

Plenty of teams run both.

FAQ

Questions. Ask Floe.

You

Is an AI demo agent the same as an interactive demo?

Floe

No. An interactive demo is a captured copy a prospect clicks through. An AI demo agent runs your live product and answers in real time.

You

Do interactive demos answer questions?

Floe

The newer ones add an AI chat layer over the captured demo. It answers from a knowledge base, not by operating your live product.

You

How is Floe different from an interactive demo tool?

Floe

Interactive demo tools capture and customize a copy of your product. Floe runs the real product, live, in a voice demo, and qualifies the buyer.

You

Which converts better for high-intent traffic?

Floe

A live demo that answers and qualifies tends to convert higher-intent visitors than a self-guided tour, because it removes the wait and the unanswered question. Test it on your own traffic.

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