Floe vs.
Storylane.
Storylane builds recorded, click-through product tours. Floe is an AI demo agent that runs a live, voice-led demo on your real product, answers questions in real time, and qualifies the account against your ICP. One is a video that auto-plays. The other is a sales engineer that scales.
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A quick definition.
Storylane is an interactive demo platform. It captures a product UI and lets a designer annotate a click-through tour that prospects can scrub on a landing page. Storylane tours are recorded and built once, then reused — the prospect drives the timeline but the tour itself does not adapt to what they ask.
Side by side.
| Dimension | Storylane | Floe |
|---|---|---|
| Format | Recorded HTML capture with annotations | Live agent on your real product |
| Conversation | Annotations and optional chat widget | Voice-led, real-time Q&A |
| Discovery | URL params, branching tours | Live discovery on role, goal, problem |
| Personalization | Branching by segment | Built on the prospect's answers |
| Answers a live question | Cannot, in real time | Grounded in docs and product UI |
| Qualifies the account | Form fill after the tour | ICP scoring during the demo |
| Handoff to AE | Form submission | Structured brief, then calendar |
| Goes live in | Days of tour-building per flow | 24 hours, no engineering |
When does Storylane
beat an AI demo agent?
Storylane wins when
- You need a recorded preview prospects can scrub on the page.
- Your top-of-funnel buyer wants a feature tour, not a conversation.
- You already have Storylane tours and want to keep them as previews.
Floe wins when
- Prospects have questions and a recording cannot answer them.
- You want every visitor qualified before the AE sees them.
- Your AE team is the bottleneck and you cannot hire faster.
- International or after-hours traffic stalls at scheduling.
Questions. Ask Floe.
Does Floe replace Storylane?
It can. Most teams using Storylane for the demo gate replace the form with Floe and keep the Storylane tour as a top-of-page preview. The live demo handles the conversion; the tour handles the scan.
Can we keep using Storylane and add Floe?
Yes. Use Storylane for self-serve previews on landing pages and use Floe as the live demo when a prospect clicks the call-to-action. The two are complements.
Storylane has branching. Why is Floe more personalized?
Branching picks from a tree the demo designer built. Floe runs live discovery and adapts the walkthrough to whatever the prospect actually asks. There is no pre-built tree.
What about hallucination?
Floe answers from your documentation and your live product UI, not from a guess. When it does not know, it says so and routes the question to a human with full context attached.
How fast can Floe go live?
Under 24 hours. Floe reads your docs and explores your product on its own. No manual tour-building, no engineering project.
Have a different question? Talk to Floe directly →
See what a live demo
does differently.
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