# Floe AI — Complete Reference > Floe is the AI demo agent for B2B SaaS. It runs a live, voice-led product demo for every visitor the moment a prospect clicks, on the real product. It replaces the demo request form and the wait for a sales engineer, and hands the AE a qualified brief after every conversation. --- ## What Floe Is An AI demo agent. Software that: 1. **Runs a live demo on demand.** Every visitor, any hour, no calendar. A live voice call opens the second a prospect clicks. 2. **Tailors every demo.** Discovery first (role, goal, problem), then a walkthrough built on the answers. No two demos are the same. 3. **Drives the real product.** Not a recording, not a click-through tour. Floe operates the live product UI on screen, in real time. 4. **Answers in real time.** Grounded in the product and the documentation, not in a guess. When Floe does not know, it says so and routes the question to a human with full context attached. 5. **Qualifies as it runs.** ICP scoring while the demo plays. A high-fit account reaches the AE with a full brief. A low-fit visitor gets a self-serve path. Pipeline stays clean. 6. **Carries the context.** A complete intelligence brief is generated after every demo and logged to the CRM. What they asked, what landed, where intent showed. ## The Five-Step Demo 1. **The call opens.** A live voice demo starts in the browser. No form, no calendar, no download. Floe is ready at any hour. 2. **Floe runs discovery.** It asks role, goal, and the problem they came to solve. The next ten minutes are built on those answers. 3. **The walkthrough is theirs.** Floe drives the real product on screen and shows the path that matters to them. 4. **They ask, Floe answers.** Questions get handled in the moment, on the product, not pushed to a follow-up email. 5. **They steer.** The prospect jumps to what they care about. A conversation, not a fixed tour. ## Category Differentiator Floe is a live AI agent driving the real product UI. Interactive demo tools (Storylane, Navattic, Arcade, Saleo, Walnut, Consensus) produce recorded click-through tours. The difference shows the moment a prospect asks a question the recording cannot answer. First-generation conversational AI demo tools (Karumi, Hobbes, 1mind, Olto) attempt live conversation but tend to hallucinate or go off-script under real load. Floe's grounding (docs + live product UI) is designed to hold up under real questions. ## Pricing - **Pricing is tailored to your demo volume** — no fixed sticker number - Each demo is up to 15 minutes on the real product - No setup fee. Live in 24 hours, no engineering involvement required. - Reach out and we'll put together a plan that fits A held demo with a sales engineer is expensive once time, prep, and no-shows are priced in. Floe runs the same conversation for a fraction of it. ## Numbers | Metric | Before Floe | With Floe | | --- | --- | --- | | Demo form conversion | 1.5% median | Up to 34% | | Time to first demo | 3–14 days | Instant | | SE prep per demo | 45 minutes | 0 | | Cost per demo | SE-led rate | A fraction of it | | Qualified pipeline | Whoever fills the form | ICP-scored, brief attached | | Post-demo intelligence | Lost in a CRM note | Structured, auto-logged | Sources: Unbounce 57M page benchmark. Chili Piper 4M submissions. HBR/MIT Oldroyd lead-response study (2.24M leads). Gartner Future of Sales 2025. ## Setup Floe reads the documentation and explores the product on its own, then maps every screen and workflow. No manual training, no integration project. For a demo, the customer shares a link and nothing else. Floe is live in 24 hours and re-learns the product every time the customer ships. - No API mapping - No OAuth - No engineering sprint - Re-learns on every release ## Security - Data stored per account, never shared - Encrypted in transit and at rest - SOC 2 Type II in progress - Customer defines the scope, the tone, and the boundaries - Users can opt out at any time ## Who It Is For Marketing and demand-generation leaders running sales-led growth at B2B SaaS. The buyer is paying for inbound traffic and watching most of it stall at a "Book a Demo" form. Floe converts the traffic that is already bought. Primary persona: VP / Director of Demand Generation, CMO at sales-led SaaS companies. ## Live Product Proof - [Floe demoing Cal.com](https://floe.so/demo/cal-com) — live, in browser, no signup - [Floe demoing Klaar](https://floe.so/demo/klaar) — live, in browser, no signup ## Founding Team - **Amit Solanki** — CTO & Co-founder. Full-stack engineer. Built the Floe platform: the voice pipeline, the execution layer, the plan system, the knowledge engine. [LinkedIn](https://linkedin.com/in/iamsolankiamit/) - **Ali Akbar** — CEO & Co-founder. GTM and enterprise sales leader. Runs customer conversations and product strategy. [LinkedIn](https://linkedin.com/in/aliakbar-ac/) 25 years combined SaaS experience. 10+ AI agents shipped. 100+ churn audits conducted. ## What Stays Human Floe runs: - Every inbound demo - Discovery and qualification - Post-demo intelligence briefs - 24/7 international coverage Your team owns: - High-value relationship conversations - Complex technical deep-dives - Commercial negotiations - Strategic account decisions ## Contact - Book a call: https://calendly.com/aac8584/30min - LinkedIn: https://www.linkedin.com/company/floe-so/ - Twitter / X: https://x.com/use_Floe - Homepage: https://floe.so --- Last updated: June 2026.